My Best Friend Lola

My Best Friend, Lola. 

A Style Guide For: Contemporary Naïveté. 

My Best Friend, Lola is rooted in contemporary naïveté, a way of seeing and interacting with the world—learning to be your own best friend. It reveals the tension between reality and idealism, offering a nuanced take on what it means to see and be seen. The project weaves together film, photography, styling, and writing to capture the complexities of youth. It explores inner worlds, nostalgia, emotions, admiration, self-curation, connections and the evolving feelings of growing up. 

Madison Jaet
book arts, film, fine art, photography
MEMORY, TIME

Madison Jaet is a conceptual multi-disciplinary artist from Mexico City. Her practice blends creative direction, film, photography and styling to capture the emotions and experiences that individuals struggle to understand. Through intimate imagery, she transforms ephemeral moments into something tangible, lingering in the mind long after.

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